User testimonial

Stand builder testimonial: Monaco Yacht Show 2021

The Allostand Team

October 7, 2021

CARCO, a design studio specializing in the creation of stands, POS and Retail has been registered on the Allostand platform since July 2019.

Thanks to Allostand, CARCO recently accompanied YachtCloud on the Monaco Yacht Show, the international superyacht show.

Nicolas Rosier, Creative Director at CARCO, discusses this project and his user experience on the Allostand platform.

Allostand: Can you briefly present your company?

NR: CARCO Design is an agency for the design and manufacture of furniture and exhibition stands. I personally support my clients in their design projects from start to finish.
We only manufacture tailor-made stands, whether it is stands, POS, pop-up store or travel retail. Our clients are very diverse, communication agencies, events or companies such as L'Oréal (Armani, Mugler, Prada), Clarins, Dal’alu, Yachtcloud, etc.

Allostand: Why do you think an exhibitor should use a stand design agency?

NR: The stand is the showcase for the brand and its products. “A beautiful ring in a plastic box will not be given due recognition.”
Almost all the stands are designed by stand builders, which changes the expectations of visitors in terms of design. To stand out and attract attention, you need a well-made and well-thought-out booth.

Allostand: Can you present the YachtCloud stand project on the Monaco Yacht Show?

NR: Yachtcloud is a company specializing in the design of revolutionary products for superyachts, private residences and hotels.
At the Monaco Yacht Show, CARCO Design created a 16 sq.m stand under a tent and 7 sq.m outside hosting a bar. Yachtcloud presented here on giant screens its new products including its flagship product “GEST”.
Yachtcloud is delighted with its stand and stay in Monaco, and looks forward to coming back next year with an even more exceptional stand.

Allostand: Why did you decide to register on the Allostand platform?

NR: Allostand allows you to connect with exhibitors, often new to the creation of tailor-made stands. Allostand is a way to make yourself known and recognize new exhibitors.

Allostand: Have you accompanied other exhibitors thanks to Allostand? If so, can you give us some examples?

NR: Thanks to Allostand, we are in partnership for the 2nd consecutive year with Design MAT, a company manufacturing doors and handles for building professionals.
And we will accompany the company ARTEMPO (manufacturer of trophies) at the Heavent Paris trade fair in November 2021. THANKS ALLOSTAND :)

Allostand: Would you recommend Allostand to a stand builder? If yes, why ?

NR: 200% yes. Allostand collects leads from new exhibitors, and puts us in touch. The Allostand team is always of good advice to guide us in the choices and indicate to us the specificities of the exhibitors before accepting the lead.

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