Babbel for Business sur Learning Technologies France 2023

Founded in 2007, Babbel for Business is Babbel’s B2B offering, the world’s first language learning app.

The company participated on February 1st and 2nd 2023 at Learning Technologies France at Paris Expo Porte de Versailles, the leading trade fair for Digital Learning and HR solutions.

Alex Berthou, Senior B2B Field Marketing Manager at Babbel for Business used the Allostand platform to find the ideal standist for his 15m² custom stand project at the event. Discover his user testimonial.

AB : I am responsible for implementing and developing new marketing channels in the French market. Events and fairs are among them.

AB : Trade shows are a fairly recent medium for the French market. Our first participation goes back to the 2022 edition of Learning Technologies in Paris. This medium serves a triple function: it allows to develop its brand awareness, to generate new qualified prospects and to meet customers and partners in person.

AB : Despite a fairly limited area (15m²) we wanted a warm, transparent stand with several discussion spaces and storage space. The possibility of storing and reusing most of the stand for other events was also desired.

AB : The merger between HR Technologies and Learning Technologies has made it an essential event for the HR & training function. It seemed strategic to us to participate.

AB : Responsiveness, professionalism, good communication and simplicity. We found these four qualities in the standist found on the Allostand platform.

AB : Google.

The connection with an available standist was very fast on the platform and we were able to deliver the project on time.

AB : Our first standist dropped us two months before the event. The organizers of Learning Technologies suggested we try Allostand. The connection with an available standist was very fast and we were able to deliver the project on time.

AB : Absolutely! Standists are preselected, a single brief is enough, the platform is clear and free. In short, we save a lot of time.