How to organize your own professional event?

In order to gain visibility, recruit or retain loyalty, many communication levers are available to businesses: online advertising, use of social networks, etc. There are also offline means to achieve these objectives.

In the range of physical communication levers, events, and more particularly trade shows, are ideal tools. Discover the advantages of this format and find all the advice to make your event a relevant and profitable investment.

The advantages of organizing a professional event

Setting up your own trade show will first of all allow you to increase your visibility and notoriety with a specific target. Indeed, the communication and outreach of this event is a good idea to attract attention and make yourself known. Prospects, exhibitors, investors, Press, public establishments… Each actor can be interested through a communication which will be dedicated to them. Also, they will be able to come on their own initiative through word of mouth. In addition, if your trade show is properly organized, you can subsequently become a legitimate player in an area of ​​expertise. Beyond simple words, everyone will be able to judge your professionalism and know-how, once there. Upstream, however, you will need to ensure optimal preparation as well as attractive events for the public. Before, during and after the show, you can easily get in touch with your target audience. Several points of interaction will then be possible: prospecting, marketing, choice of service providers, stakeholders or even partners ... You will have all the cards in hand in order to create new relationships and / or consolidate those already in place. Unlike being "just" an exhibitor, in this situation you will have an expert position and control over what happens during this event.

How to organize your own professional event?

Setting up your trade show requires careful organization. Asking yourself the right questions will allow you to optimize the costs associated with this event. In addition, you will put all the chances on your side to offer a quality, attractive and memorable salon.

Define the objective: Why organize this type of event? What is the purpose of my event? Should it outline the trends in my market? What do I wish this would bring me?

Target: Who is this event for (exhibitors and visitors)? Is it only open to B2B, B2C, or B2B2C. The press and public establishments may also be targeted.
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Location: In which city / region is my target located? Do I have an estimate of the number of people expected? How much space will be needed for stands and events? All these questions are essential in order to select and privatize a location for your event. This place must meet your needs, desires and constraints.

Animation on site: Put all the chances on your side in order to offer a successful event, it is interesting to make it original and unique. For example, organize your show around a strong theme or take advantage of the notoriety of a known sponsor / partner. In addition, entertainment can also be offered: TV / radio set with live broadcasting, famous speaker, original photo call… Find the little details that will make all the difference.

Communication: Before, during and after your show, a structured communication plan must be put in place. Prospect and recruit exhibitors, and at the same time, attract visitors and the press to gain visibility.

Organizing your own tprofessional event is an excellent way to gain visibility and notoriety. Thus, you will be able to make yourself known to a privileged target while strengthening the relationships already in place. Optimize your chances of success through careful preparation; definition of the target and objectives, privatization of the room, selection of on-site events and development of a powerful communication plan. All of these will help you deliver an attractive trade show. Then become a legitimate player in your industry, thanks to this event.