Interview

Professional discovery: the rental of event furniture

The Allostand Team

May 29, 2019

Furniture is a central element of any exhibition stand. It is therefore important for any exhibitor to choose furniture that will match their image and meet their exhibition objectives.

With nearly 1,500 trade fairs and conferences organized per year in France, the rental of event furniture is a market in its own right.

We invite you to discover this rather confidential profession through the testimony of Christine Atzemis, President of Camerus, one of the leaders on the French market for the rental of furniture and accessories for stands and ephemeral constructions.

Allostand: Can you explain your business and the scope of your product catalog?

CA: Our business is the rental of furniture for exhibitions and events. Our product catalog has 750 references ranging from designer furniture to standard furniture to equip private stands and those of large-scale trade fairs.

Allostand: How many stands per year do you supply directly?

CA: We supply around 17,000 stands per year.

Allostand: Do you work directly with stand builders? How is it going ?

CA: We work directly with stand builders and design offices by offering them furniture from our range that can best match their stand projects, whether traditional or modular.

We mainly work in regular exchanges by proposing, if necessary, new products, or by directing them towards products as close as possible to the design of their stands.

Allostand: How do you decide to change a product line? Do you have in-house designers?

CA: We follow the trend of our market and of design in general. In the majority of cases we buy our seated furniture in particular (chairs, armchairs, sofas) but we also manufacture counters, display cases with our partners specializing in metal or wood in order to create furniture that is more suited to our activity and less fragile. than in commerce. We draw them at that time in collaboration with our subcontractors.

Allostand: What is the lifespan of a product?

CA: The lifespan of a product varies according to its technical characteristics, its resistance, its range. Depending on these criteria, the lifespan of a product varies between 3 years and 10 years.

Allostand: What is your policy in terms of sustainable development and CSR?

CA: Our company has been committed to a CSR approach since 2018. We have created meetings by department and between departments in order to allow each employee to express themselves on the subject and to propose actions.

Allostand: How do you promote your company to exhibiting companies?

CA: We enter into commercial agreements with the organizers of trade fairs and conferences who distribute our catalog to exhibitors.

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